ADS FOR THE LARGE DOUGHBOY MEMORIAL MONUMENT

The ad above featured both the life-size statue and the desktop miniature. The claim that the statue was "endorsed" by the American Legion was false; the Legion had merely described the statue as "100% perfect".

Monumental News, April, 1922, Vol. 34.

Viquesney's ads for his original large statue memorial frequently appeared in trade magazines like The Monumental News and also in fliers and and handbills.

Below: Never one to miss an opportunity to promote his creation, Viquesney published this postcard featuring the statue standing in his hometown of Spencer, Indiana, touting it as the "Home of the Doughboy".  In fact, the statue was first designed while the sculptor was living and working in Americus, Georgia.

A detail of the reverse shows some of the advertising liberty that Viquesney took. While technically true that the statue was "bronze", it was not a true cast; it was made of penny-thin sheet bronze parts welded together over an internal frame, and although the statue was designed by Viquesney, this version was actually sculpted by Paul Mohrmann, Head of Sculpture Department at Friedley-Voshardt Company of Chicago, Illinois. As mentioned before, the claim of American Legion endorsement was false, and lastly, the statues weren't distributed from Spencer but shipped directly from Friedley-Voshardt in Chicago to the customer.

In 1936, the FTC forced Viquesney to cease the claim that his Doughboy was "endorsed" by the American Legion.